Audi has launched the new SQ8 performance SUV in India. The model starts at Rs. 1.78 crore (ex-showroom). It offers a strong mix of luxury, technology, and V8 performance.The SQ8 sits between the standard Q8 and the more powerful Audi RS Q8. It delivers a sportier experience without reaching the extreme price of the RS version.
Price and Positioning
Audi has priced the SQ8 at Rs. 1.78 crore.
It costs Rs. 65 lakh more than the standard Q8
It is Rs. 56 lakh cheaper than the RS Q8
Also Read : Audi E5 Sportback showcased in Shanghai
This makes the SQ8 a balanced choice for buyers who want performance and luxury without going all-in on the RS badge.
Engine and Performance
The SQ8 focuses heavily on performance. It uses a powerful V8 engine setup:
4.0-litre twin-turbo V8 engine
8-speed automatic gearbox
500 bhp power output
770 Nm torque
The SUV accelerates from 0–100 km/h in just 4.1 seconds. It reaches a top speed of 250 km/h.👉 In simple terms, this is supercar-level acceleration in a large luxury SUV.
Interior and Comfort Features
Audi has equipped the SQ8 with a premium and feature-rich cabin.
Key Highlights:
Dual 12.3-inch digital displays
Head-Up Display (HUD)
S-Line instrument graphics
Steering wheel with S-Line badging
Comfort and Convenience:
Front seats with heating, cooling, and massage functions
Electric seat adjustment with memory
Panoramic sunroof
Wireless phone charger
Soft-close doors
Powered tailgate
Infotainment:
Wireless Apple CarPlay and Android Auto
17-speaker Bang & Olufsen sound system
The cabin focuses on both comfort and a sporty feel.
Safety and ADAS Features
Audi has packed the SQ8 with modern safety technology.
Safety Equipment:
8 airbags360-degree camera
Blind spot monitor
Disc brakes on all wheels
Tyre Pressure Monitoring System (TPMS)
Advanced Tech:
Level 2 ADAS suite
This includes features like driver assistance for better safety and convenience on highways.
Wheels and Exterior Options
The SQ8 comes with large alloy wheels as standard.
21-inch alloy wheels (standard)
Optional upgrade to 22-inch wheels
The design stays sporty and aggressive, matching its performance credentials.
Colour Options
Audi offers the SQ8 in eight colour choices:
Ascari Blue
Mythos Black
Daytona Grey
Glacier White
Chili Red
Waitomo Blue
Satellite Silver
Sakhir Gold
Audi SQ8 vs Rivals
In India, the SQ8 competes with luxury performance SUVs like:
BMW X6
Mercedes-Benz GLE Coupe
Compared to rivals, the SQ8 stands out with its V8 engine and strong feature list.
FAQs
Is the Audi SQ8 worth buying in India?
Yes, if you want a powerful V8 SUV with luxury features and daily usability, the SQ8 offers great value.
What is the top speed of the Audi SQ8?
It can accelerate from 0 to 100 km/h in 4.1 seconds.
Final Verdict
With the launch of SQ8, Audi tends to take control of the entire luxury segment. The new Audi SQ8 will help the company take its legacy to another level. The new car will be a game changer as it is built on already established platforms of previous Audi cars. For buyers it is also a great opportunity to find the right balance of price and luxury with this new launch.
