Maruti Suzuki has launched the Victoris Aurum Edition Strong Hybrid to celebrate the SUV’s first anniversary. Offered as an accessory kit priced at Rs 22,990, the special edition adds copper-coloured accents, chrome detailing and exclusive interior mats to the Strong Hybrid variants. Actor Shahid Kapoor has been named the face of the edition ahead of the festive season.
Here is everything you need to know about the Victoris Aurum Edition, including its design changes, kit contents, sales milestones and the Strong Hybrid technology it is based on.
Victoris Aurum Edition: What’s New?
The Aurum Edition is a styling and accessory package rather than a new mechanical variant. It is available on the Victoris Strong Hybrid models and focuses on visual differentiation and cabin convenience.
- Copper-coloured inserts on front, side and rear skid plates and wheel arches.
- Chrome accessories for the front grille, fenders, bumpers, body side mouldings and door visors.
- All-weather 3D cabin mats.
- 3D boot mat.
- Rear trunk sill guard.
- Kit price of Rs 22,990.
Design and Styling Highlights
The name “Aurum” comes from the Latin word for gold, chosen by Maruti Suzuki to reflect the Victoris’ successful first year. The copper accents give the SUV a distinctive, premium appearance that sets it apart from the standard Strong Hybrid models.
Chrome elements on the grille, fenders, bumpers, side mouldings and door visors further enhance the exterior, while the 3D mats and trunk sill guard add practical protection inside the cabin and load area.
Strong Hybrid Technology
The Aurum Edition is based on the Victoris Strong Hybrid powertrain, which includes an EV mode that allows the vehicle to run on electric power under suitable conditions. The package does not alter the mechanical setup; it simply adds the styling and accessory content described above.
Maruti Suzuki positions the Strong Hybrid as an efficient and technology-focused choice, aimed particularly at younger buyers who are early adopters of hybrid and connected features.
Victoris Sales Milestones
Maruti Suzuki has highlighted several sales records achieved by the Victoris in its first year on sale.
- Highest number of cars sold by a new model in its first year in the passenger vehicle category (JATO Dynamics certification, 16 September 2026).
- Fastest passenger vehicle to cross the 1 lakh sales milestone (JATO, 31 May 2026).
- Fastest to cross the 1.5 lakh sales milestone (JATO, 12 October 2026).
Awards and Recognition
The Victoris has also collected multiple awards since its launch, including:
- Indian Car of the Year (ICOTY) 2026.
- Car of the Year awards from BBC TopGear India, Car India Magazine, ABP Live Auto and Hindustan Times Auto.
- Additional category awards from various juries.
Aurum Edition Kit Contents
| Element | Details |
| Copper inserts | Front, side and rear skid plates + wheel arches |
| Chrome accessories | Grille, fenders, bumpers, body side mouldings, door visors |
| Cabin mats | All-weather 3D mats |
| Boot protection | 3D boot mat + rear trunk sill guard |
| Kit price | Rs 22,990 |
| Applicable variants | Victoris Strong Hybrid |
Price and Availability
The Victoris Aurum Edition accessory kit is priced at Rs 22,990. It is offered on the Strong Hybrid variants of the Victoris.
Important: This is the price of the accessory package only. The base Strong Hybrid model prices remain unchanged. Confirm kit availability, professional fitment and any implications for the vehicle warranty with an authorised Maruti Suzuki dealership.
Should You Consider the Aurum Edition?
Reasons it may appeal
- Affordable way to give the Victoris a more distinctive look.
- Copper and chrome detailing create a celebratory, premium appearance.
- Practical 3D mats and trunk protection add everyday utility.
- Tied to the model’s strong first-year sales and award success.
Points to note
- It is an accessory kit, not a factory-built special variant with mechanical changes.
- Available only on Strong Hybrid models.
- Check fitment quality and warranty implications at the dealership.
Frequently Asked Questions (FAQs)
What is the price of the Victoris Aurum Edition?
The Aurum Edition is offered as an accessory kit priced at Rs 22,990. It is applicable to the Strong Hybrid variants of the Victoris.
What does the Aurum Edition include?
It includes copper-coloured inserts on the skid plates and wheel arches, chrome accessories for the grille, fenders, bumpers, side mouldings and door visors, plus all-weather 3D cabin mats, a 3D boot mat and a rear trunk sill guard.
Is the Aurum Edition a new model?
No. It is a special accessory package designed to mark the first anniversary of the Victoris. The underlying Strong Hybrid powertrain remains unchanged.
Why is it called Aurum?
Aurum is the Latin word for gold. Maruti Suzuki chose the name to symbolise the Victoris’ successful first year of sales.
Who is the face of the Aurum Edition?
Actor Shahid Kapoor has been named the face of the Victoris Aurum Edition.
Autolob Verdict
The Victoris Aurum Edition is a smart, low-cost way for Maruti Suzuki to celebrate the model’s impressive first-year performance. Copper accents and chrome detailing give existing Strong Hybrid owners a more distinctive look, while the practical mats and sill guard add everyday usefulness.
At Rs 22,990 the kit is accessible, and the association with Shahid Kapoor plus the model’s record sales and award haul give it additional marketing strength heading into the festive season.
Autolob’s take: A well-timed anniversary package that rewards Victoris Strong Hybrid buyers with subtle premium styling without changing the car’s efficient hybrid character.
