Tata Motors Passenger Vehicles Ltd. (TMPV) has introduced the new Curvv Series X lineup for its SUV coupé. The prices for the new lineup starts at ₹9.99 lakh for the Smart X variant. The new range comes with additional trims and features.
The new lineup includes the Pure X+ Persona priced at ₹11.79 lakh and the Creative X+ Persona priced at ₹12.90 lakh. The range extends up to the Accomplished X+ variant, with prices going up to ₹18.99 lakh.
Tata Curvv Series X: Features and Variants
The Pure X variant is priced from ₹10.99 lakh and comes equipped with a 10.25-inch Harman infotainment system featuring wireless Android Auto and Apple CarPlay.
Other features include cruise control, a smart key with passive entry, a six-speaker audio system, automatic temperature control, LED headlamps and taillamps, and Tata’s Safety Dome structure.
The Pure X+ variant costs ₹80,000 more than the Pure X and adds R17 alloy wheels along with additional interior enhancements. Tata also offers a #DARK edition, which is available from the Pure trim and starts at ₹11.99 lakh.
Tata Curvv Creative X+ Features
The Creative X+ variant is priced at ₹12.91 lakh and receives a more extensive equipment list.
Key features include a panoramic sunroof, 360-degree camera with blind-view monitor, R18 alloy wheels and twin 10.25-inch screens for the infotainment system and digital instrument cluster.
The variant also gets a leatherette interior and reclining rear seats, adding to the premium feel of the cabin.
Tata Curvv Accomplished X and X+: Premium Features
At the top of the Series X range are the Accomplished X and Accomplished X+ variants, with prices going up to ₹18.99 lakh.
These variants add a Level 2 ADAS suite along with several premium convenience and technology features. The equipment list includes a gesture-controlled powered tailgate, sequential LED lighting, ventilated front seats and a nine-speaker JBL sound system.
Other features include twin-zone climate control, an air purifier, Alexa integration and an electrochromatic rear-view mirror.
Tata Curvv Series X: Wider Range of Features
With the Series X lineup, Tata Motors has expanded the Curvv’s range by offering more features across its variants. The new trims are designed to provide buyers with access to premium equipment at different price points while retaining the SUV coupé’s distinctive design.
Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd., said the new lineup builds on the Curvv’s design while introducing more features at lower price points. The company aims to make the model accessible to a wider range of buyers while retaining its positioning in the segment.
Tata Curvv Series X: Price in India
| Variant | Price |
| Smart X | ₹9.99 lakh |
| Pure X | ₹10.99 lakh |
| Pure X+ Persona | ₹11.79 lakh |
| Pure #DARK | ₹11.99 lakh |
| Creative X+ Persona | ₹12.90 lakh |
| Creative X+ | ₹12.91 lakh |
| Accomplished X / X+ | Up to ₹18.99 lakh |
