TVS teamed with Gujarat Tourism to provide the Rann Utsav this year at the White Rann a unique experience. Inspired by the vivid hues of the area, the Hosur-based bike maker launched two unique custom-liveried Ronin’s as part of the celebrations.
Though not for sale, these limited-edition bikes perfectly encapsulated the celebration of the festival. Among the various unique events TVS planned for its patrons were a ride to Sunset Point, stargazing sessions, a Ride to Road to Heaven, and a special edition of the TVS Adventure Zone.
Ronin and Apache owners have an opportunity to really appreciate Rann Utsav’s beauty and adventure through these pursuits.
“At TVS Motor Company, we have always believed in blending lifestyle, adventure, and culture with our motorcycles. The Rann Utsav was the perfect backdrop to showcase the unique synergy between motorcycling and India’s rich artistic heritage. The ‘Rann Utsav’ edition of TVS Ronin motorcycles is a tribute to Gujarat’s vibrant traditions, seamlessly integrating the regional artistry into their design,” said Vimal Sumbly, Head Business—Premium at TVS.
Final Wrap
Ultimately, by means of its collaboration with Gujarat Tourism, TVS not only presented its own bespoke bikes but also produced unforgettable experiences, therefore enhancing its relationship with riding aficionados and providing a special element to the Rann Utsav celebrations.
